Kashi’s Transformation In Eight Years: Record Surge In Tourism Boosts Economy

BY : RATNESH RAI

The kind of development that eluded Kashi for eight decades has been realized in just eight years under the Yogi Adityanath government. This transformation has not only changed the face of the ancient city but also attracted global attention, firmly placing Brand Banaras on the international tourism map.

Kashi, a city deeply rooted in mythology, is fast becoming a beacon of modern infrastructure and cultural revival. The changing image of Varanasi has led to a continuous surge in tourist arrivals, benefiting both the tourism industry and the local economy.

Tourist Footfall Sees Historic High in 2024

As per data from the Uttar Pradesh Tourism Department, Varanasi recorded 11,00,97,743 Indian and foreign tourists in 2024, marking an 18.73% increase compared to 2023.

• In 2023, the city welcomed 8,94,73,626 tourists (Indian: 8,92,71,729 | Foreign: 2,01,897).

• In 2024, this grew to 11,00,97,743 (Indian: 10,97,87,811 | Foreign: 3,09,932).

Detailed Increase in 2024 Over 2023:

• Total tourist increase: 2,06,24,117 (+18.73%)

• Indian tourists: Up by 2,05,16,082 (+18.68%)

• Foreign tourists: Up by 1,08,035 (+34.85%)

This significant spike in foreign visitors reflects Varanasi’s rising global appeal, with improvements in infrastructure, connectivity, and overall visitor experience playing a crucial role.

Key Drivers of Transformation

• Kashi Vishwanath Dham Corridor: Expansion and modernization of the temple complex has enhanced spiritual tourism.

• Improved connectivity: Better road, rail, and air links have made Varanasi more accessible.

• Revamped Ghats: Renovation and beautification of the iconic riverfront areas.

• Cleanliness and amenities: Upgrades in sanitation and public facilities have improved the quality of stay for visitors.

• Law & order: Enhanced security has contributed to a safer and more welcoming environment.

According to Rajendra Kumar Rawat, Deputy Director of the Tourism Department, the transformation of Kashi is not only reviving its historic and cultural significance but also serving as a catalyst for economic growth in Varanasi and surrounding districts.

Conclusion

With its new identity blending mythology with modernity, Varanasi has become a magnet for both domestic and international travelers. As the city continues its upward trajectory, its tourism-led economic revival stands as a model for other heritage cities in India.