SAIL Launches ‘सेल-e-BRATION’ National Creative Challenge to Celebrate Steel-to-Soul Connection
To encourage participation, SAIL will award the top five creators with ₹10,000 each, along with Certificates of Appreciation
Steel Authority of India Limited (SAIL), a Maharatna PSU under the Ministry of Steel, in collaboration with MyGov, has launched a nationwide creative campaign titled “सेल-e-BRATION: Steel Built India, SAIL Built Trust” on January 30, 2026.
The initiative invites Indian citizens to express their creativity through reels, cinematic stories, and digital advertisements, highlighting SAIL’s integral role in shaping everyday life across the country.
The campaign aims to build a deeper emotional connect with citizens by positioning SAIL as a “reliable friend,” reinforcing the idea of a ‘Steel-to-Soul’ connection—where steel not only builds infrastructure but also safeguards life’s precious moments.
Participants can submit entries under four themes:
- Building India’s Big Dreams – showcasing railways, bridges, highways and national infrastructure
- Shield & Star – highlighting SAIL’s contribution to defence and space exploration
- There’s a Little Bit of SAIL in Everyone’s Life – focusing on SAIL’s schools, hospitals and sports initiatives
- Products Everywhere – portraying SAIL’s presence in homes, offices and cities
To encourage participation, SAIL will award the top five creators with ₹10,000 each, along with Certificates of Appreciation. Winning entries will also receive national visibility across SAIL’s official social media platforms.
The contest is open to all Indian citizens. Entries must be submitted in MP4 format (1080p resolution) with a maximum duration of 120 seconds. Videos can be uploaded via Google Drive or YouTube (unlisted) and submitted through the MyGov portal.
The deadline for submissions is February 16, 2026 (11:59 PM IST).
Interested participants can apply through MyGov:
https://www.mygov.in/task/sail-e-bration-steel-built-india-sail-built-trust-reel-contest/
