CheQ and AU Small Finance Bank Launch India’s First LED Co-branded Credit Card
This dual-network setup ensures seamless usage across online, offline, and QR-based payments
CheQ has partnered with AU Small Finance Bank to launch India’s first co-branded LED-enabled credit card, marking a significant innovation in the country’s digital payments ecosystem.
The CheQ AU Credit Card introduces a first-of-its-kind LED-powered tap-to-pay feature, offering users instant visual confirmation during transactions. The embedded LED lights up through the POS terminal’s NFC field—without requiring a battery—bringing a more intuitive and engaging payment experience.
This launch also marks CheQ’s entry into the credit card issuance space, evolving from a credit card bill payment platform into a full-fledged rewards-driven financial ecosystem.
Designed for New-Age Consumers
Built on insights from over 15 million credit cards and 4 million users, the card addresses longstanding issues such as fragmented rewards and complex redemption systems.
Aditya Soni, Founder & CEO of CheQ, said the product reflects a deeper understanding of consumer behavior and aims to simplify everyday credit usage. He highlighted that while the LED feature enhances visibility, the real innovation lies in a unified and user-friendly rewards system.
Sanjay Agarwal, Founder, MD & CEO of AU Small Finance Bank, emphasized that the partnership reinforces AU’s commitment to customer-centric innovation and delivering future-ready financial solutions for a digitally confident India.
Key Features of the CheQ AU Credit Card
1. LED-Powered Tap-to-Pay
- Embedded LED lights up on tap
- Powered via NFC—no battery required
- Instant visual confirmation at checkout
2. Unified Rewards Ecosystem
Cardholders earn CheQ Points across categories:
- 12% rewards: Apple (via Unicorn), Amazon, Flipkart, Zomato, BigBasket, CheQ Travel, bill payments
- 5% rewards: Food delivery, online shopping, travel
- 2.5% rewards: UPI spends via RuPay
- 1% rewards: All other spends
Rewards can be redeemed for:
- Gift cards across 40+ brands
- Travel bookings via CheQ Travel
- Credit card & utility bill payments
One Card, Multiple Networks
The card integrates:
- Visa for global acceptance
- RuPay for UPI and domestic transactions
This dual-network setup ensures seamless usage across online, offline, and QR-based payments.
Fees & Availability
- Application Start Date: April 28, 2026 (via CheQ app)
- Annual Fee: ₹499 (waived on ₹3 lakh annual spend)
- Welcome Benefit: ₹695 EazyDiner membership
- LED Version Fee: ₹999 (waived until May 31, 2026 for existing CheQ users)
