KidZania India’s Madhya Pradesh Tourism Experience Centre Bags Best Consumer Activation of the Year Award
Immersive VR-based tourism experience wins Silver at the 7th BW Applause Experiential Marketing Summit & Awards
KidZania India’s Madhya Pradesh Tourism Experience Centre has been honoured with the Best Consumer Activation of the Year – Silver Award at the 7th Annual BW Applause Experiential Marketing Summit & Awards, held at the Eros Hotel in New Delhi. The accolade celebrates the Centre’s innovative, immersive platform that introduces children to Madhya Pradesh’s diverse cultural, natural, and historical heritage.
Developed in partnership with the Madhya Pradesh Tourism Board, the Experience Centre showcases two high-impact virtual journeys — an engaging Jungle Safari and an exhilarating River Rafting simulation. Equipped with advanced VR, motion sensors, and 3D immersive technologies, the centre brings alive the biodiversity, landscapes, and ecological richness of Madhya Pradesh in an engaging, child-friendly format.
“A testament to innovation and collaboration”
Sheo Shekhar Shukla, Additional Chief Secretary, Tourism, Culture, Home & Religious Trust and Endowment, and Managing Director of the Madhya Pradesh Tourism Board, said: “This recognition is a testament to our longstanding association with KidZania India and our shared commitment to creating meaningful, future-oriented tourism experiences. Together, we have built an experience that not only entertains but also inspires curiosity and responsible travel among young audiences.”
Experiential learning meets responsible tourism
Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, added: “This award reaffirms our commitment to creating experiential learning environments that inspire the next generation of travellers. The MP Tourism Experience Centre blends education with entertainment, allowing children to discover India’s cultural treasures in an interactive manner.”
Driving impactful and responsible tourism storytelling
The award underscores the commitment of both organisations to building purpose-driven, innovative experiential platforms that leave lasting impressions on young explorers. KidZania India and the Madhya Pradesh Tourism Board reaffirm their vision to expand immersive storytelling and responsible tourism experiences that nurture curiosity and appreciation for India’s cultural and ecological wealth.
