Mahanagar Gas Limited Launches New Brand Campaign: ‘Mumbai Chalta Hai, MGL Par’
Adopting an AI-led creative approach, MGL has integrated the campaign seamlessly across print, radio, outdoor, and digital platforms
Mahanagar Gas Limited (MGL), one of India’s leading natural gas distribution companies, today unveiled its new brand campaign “Mumbai Chalta Hai, MGL Par”, reaffirming its pivotal role in powering the city of Mumbai and beyond.
The campaign was launched by Sandeep Gupta, Chairman, MGL, at a special event in BKC, Mumbai, in the presence of Ashu Shinghal, Managing Director, Ajay Sinha, Deputy Managing Director, and other senior dignitaries.
For more than three decades, MGL has been at the forefront of delivering safe, reliable, and sustainable energy solutions—from Piped Natural Gas (PNG) to Compressed Natural Gas (CNG)—fueling homes, businesses, industries, and vehicles across Mumbai and adjoining regions.
The new campaign reflects the city’s evolving aspirations, with stronger emphasis on sustainability, convenience, and trust. It marks MGL’s refreshed brand communication journey to build a deeper emotional connect with Mumbaikars, positioning the company as not just an energy provider but as an indispensable partner in the city’s heartbeat and growth.
Conceptualised by MX Advertising, the campaign highlights how Mumbai, India’s financial and cultural capital, “runs” on MGL. The tagline “Mumbai Chalta Hai, MGL Par” symbolises MGL’s silent yet significant contribution to keep the city moving—whether through cooking fuel in millions of kitchens, powering vehicles on the road, or energising industries that keep the economy thriving.
Adopting an AI-led creative approach, MGL has integrated the campaign seamlessly across print, radio, outdoor, and digital platforms. This innovative storytelling harnesses Artificial Intelligence to capture the essence of Mumbai and MGL’s role in sustaining it.
Speaking on the occasion, Sandeep Gupta, Chairman, MGL, said: “Mumbai is a city that never stops, and at MGL, we take pride in being one of the forces that keeps it going. This campaign reflects not just our legacy of reliability and trust, but also our vision for a sustainable and progressive future. ‘Mumbai Chalta Hai, MGL Par’ is more than a tagline; it is a celebration of MGL’s enduring bond with the people and pulse of Mumbai.”
Adding to this, Ashu Shinghal, Managing Director, MGL, said: “For over 30 years, MGL has been synonymous with safe and environment-friendly energy. Through this campaign, we aim to highlight our role as an enabler of everyday life in Mumbai—fueling homes, businesses, and mobility with efficiency and care. As we embrace new technologies and evolving customer expectations, MGL remains committed to being a trusted partner in the city’s growth story.”
