PNB Partners with Kiwi to Launch Credit on UPI for 180 Million Customers, Introduces RuPay-Based Digital Credit Card
This initiative is aimed at delivering a frictionless, secure, and inclusive credit experience, especially for customers in semi-urban and rural regions
Punjab National Bank (PNB) has entered into a strategic partnership with Kiwi to expand access to credit on UPI, enabling seamless digital credit for its vast base of 180 million customers.
As part of this collaboration, PNB has launched the PNB Kiwi Credit Card on the RuPay network, marking a significant push toward integrating formal credit with India’s fast-growing digital payments ecosystem.
The newly introduced card offers:
- Fully digital onboarding
- Seamless UPI integration
- Cashback rewards ranging from 0.5% to 1.5% on online transactions
This initiative is aimed at delivering a frictionless, secure, and inclusive credit experience, especially for customers in semi-urban and rural regions.
Speaking on the development, Bibhu Prasad Mahapatra, Executive Director, PNB, highlighted the bank’s strong distribution network and digital ambitions. He noted that with over 10,000 branches—60% located in semi-urban and rural areas—PNB is well positioned to bridge the credit gap and bring underserved populations into the formal financial system.
He further emphasized that the growing adoption of UPI presents a unique opportunity to merge payments with accessible credit solutions, enhancing everyday financial flexibility.
Siddharth Mehta, Co-founder of Kiwi, stated that the partnership reflects growing trust in fintech-bank collaborations and aims to transform how customers experience credit through UPI, ensuring wider access, flexibility, and security.
