SAIL Posts Strong Sales Growth in April–November 2025; Retail Sales Surge 69% in November
During November, SAIL also emerged as the country’s highest seller of TMT bars, underscoring its leadership position in the retail steel market
Steel Authority of India Limited (SAIL) has reported a robust growth in sales performance during April–November 2025, reflecting strong market execution and customer-focused strategies despite global headwinds.
SAIL recorded an impressive 27% year-on-year growth in sales in November 2025, led by a sharp rise in retail and domestic steel demand. Retail sales during the month surged 69% to 0.14 million tonnes (MT), compared to 0.084 MT in November 2024, marking one of the company’s strongest monthly performances in recent years.
The growth was driven by significant traction across multiple product segments and distribution channels, including domestic saleable steel, increased road dispatches, and higher door deliveries from warehouses. During November, SAIL also emerged as the country’s highest seller of TMT bars, underscoring its leadership position in the retail steel market.
Strong Cumulative Performance
Building on the strong monthly momentum, SAIL achieved cumulative sales of 12.7 MT during April–November 2025, registering a 14% increase over 11.1 MT recorded in the corresponding period last year (CPLY).
Retail channel sales for the eight-month period stood at 0.97 MT, up 13% from 0.86 MT in the same period last year. The company attributed this sustained retail growth to enhanced market outreach and ongoing nationwide brand promotion campaigns.
Resilience Amid Global Challenges
SAIL’s strong performance comes despite multiple challenges, including global steel price pressures, demand volatility arising from international trade policy uncertainties, and ongoing geopolitical tensions. The company said its results were enabled by a focused sales strategy and continuous market engagement by its teams across regions.
The performance highlights SAIL’s customer-centric approach, market leadership, and operational resilience, reinforcing its ability to deliver consistent growth across segments even in a challenging global environment. The SAIL collective continues to strive towards achieving higher levels of operational and market excellence in the coming quarters.
