Bank Of Baroda Inaugurates 6th Edition Of ‘Baroda Kisan Pakhwada’ In Uttar Pradesh
Bank engages with farmers and creates awareness of various agri initiatives taken by the it as well as agri products & schemes offered
Bank of Baroda, one of India’s leading public sector banks, today announced the launch of the 6th edition of Baroda Kisan Pakhwada, the Bank’s annual, fortnight long engagement programme focused on the Indian agrarian economy. The farmer engagement programme takes place from November 16, 2023, and concludes on November 30, 2023, with the Baroda Kisan Diwas celebrations.
The Bank’s Lucknow Zone is organising a Mega Kisan Mela 2023 in Ayodhya on Friday, November 24, 2023 as a part of the Baroda Kisan Pakhwada. The Bank is targeting to reach 1,00,000 farmers in Lucknow zone during the course of the Baroda Kisan Pakhwada through a number of outreach events. The Lucknow zone covers the eastern part of Uttar Pradesh including Ayodhya, Gorakhpur, Kanpur, Raebareli, Varanasi, Prayagraj, Ambedkar Nagar, Lucknow, Sultanpur and Fatehpur.
The Mega Kisan Mela in Ayodhya was inaugurated by Shri Ajay K. Khurana, Executive Director, Bank of Baroda and Shri Samira Ranjan Panda, General Manager & Zonal Head – Lucknow Zone, Bank of Baroda.
Speaking on the occasion, Shri Ajay K. Khurana, Executive Director, Bank of Baroda said, “Bank of Baroda has a loyal and strong base of agri customers and is one of the leading banks servicing the agriculture sector. We are pleased to organise this Mega Kisan Mela in Ayodhya. In Lucknow zone of Uttar Pradesh, over 675 branches will participate in this year’s Baroda Kisan Pakhwada. We will be organising a number of programmes such as farmer meets, choupals and kisan melas, which will help us to boost engagement with the farming community and fulfil the banking & financing requirements of our esteemed agri customers.”
Bank of Baroda has 859 branches in Lucknow zone, of which 605 are semi-urban/ rural branches. Loans provided to the agri sector in Lucknow zone have grown year-on-year by 10.7% as on 30th September 2023. During the Baroda Kisan Pakhwada held in 2022 in Lucknow Zone, Bank of Baroda organised a total of 2,933 contact programmes like farmer meetings, fairs, choupals, soil testing and health camps for cattle and farmers etc and connected with over 91,000 farmers during this period. Agricultural loans of more than Rs 240 crore were sanctioned.
During the Baroda Kisan Pakhwada, Bank of Baroda will reach out to farmers and create awareness about various initiatives such as the Kisan Credit Card drive in the name of “Ghar-Ghar KCC Abhiyaan” as well as create awareness on agri products, schemes/offers and delivery channels offered by Bank of Baroda for the benefit of the farming community. The event will also help to promote various Atmanirbhar Bharat schemes introduced by the Government of India such as the Agriculture Infrastructure Fund (AIF), Animal Husbandry Infrastructure Development Fund (AHIDF), Pradhan Mantri Matsya Sampada Yojana (PMMSY), PM Formalisation of Micro Food Processing Enterprises Scheme (PM-FME), etc.
