PNB Launches Digital Location Management Solution to Strengthen Hyperlocal Digital Presence
Digital Location Management Solution (DLMS) — a centralized hyperlocal platform aimed at enhancing the Bank’s digital visibility and seamlessly connecting customers
Punjab National Bank (PNB), one of India’s leading public sector banks, has launched its Digital Location Management Solution (DLMS) — a centralized hyperlocal platform aimed at enhancing the Bank’s digital visibility and seamlessly connecting customers from online searches to its physical branches, ATMs, and Banking & Non-Banking Access (BNA) points.
The newly introduced solution creates dedicated microsites for every PNB branch, ATM, and BNA location, accessible through the Bank’s location portal. The platform ensures accurate, verified, and standardized location information across major digital publishers and navigation platforms, including search engines and AI-driven discovery ecosystems.
Each branch, ATM, and BNA microsite is integrated with its respective Google Business Profile, serving as an authenticated digital source for essential customer information such as address, contact details, IFSC codes, business hours, directions, and details of ongoing banking offers and schemes.
Designed to improve accessibility and regional outreach, the microsites are available in eight languages, enabling customers across India to access banking services and information in their preferred language.
With integrated QR-based review mechanisms and structured location data management, DLMS is expected to significantly enhance customer engagement, improve online discoverability, and reinforce PNB’s commitment to delivering a seamless phygital banking experience by bridging digital discovery with physical service delivery.
