When Media Buzz Meets the Reality of Power
In the PSU world, the real contest isn't always in the headlines. It's in the corridors
A senior PSU executive reportedly eyeing one of the sector’s biggest chairs is said to be a disappointed man these days.
The grapevine suggests he had engaged a PR agency and spent considerably to project himself in the media as a leading contender for the coveted post. For a while, the strategy appeared to work, with his name featuring prominently in appointment-related speculation.
But media visibility, it seems, did not translate into support where it mattered.
Sources in PSU and government circles suggest the executive failed to muster sufficient backing in the corridors of power, leaving him reportedly dejected as the selection process moved forward.
The episode offers a familiar lesson in PSU appointments:
You can create headlines, but you cannot manufacture support.
The claims regarding PR spending and political or official backing remain unverified. The executive has not been identified because the information circulating about him has not been independently established.
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