Freyr Energy Set To Redefine India’s Rooftop Solar Landscape

Freyr Energy, India’s leading rooftop solar company for homes and small businesses, today announced its plans to open experience centers in all the cities it operates in over the next two years. Freyr Energy is launching its first experience center in Karimnagar, followed by two more experience centers next month in Vijayawada and Visakhapatnam. The solar experience centres that Freyr is opening in Telangana, AP and then pan India, will create a new benchmark. It will help homeowners and small businesses transition to solar with ease. This initiative aligns with the solar vision and sustainability goals of PM Surya Ghar Muft Bijli Yojana & MNRE.

The solar experience centre will showcase and allow customers to interact with every component of a solar system, starting with solar panels, inverters, structures etc. Freyr’s experience centers will offer a wide array of products, including KL Mono Perk and Mono Bifacial modules, as well as essential solar system components like inverters, ACDB and DCDB boxes, earthing cables, AC/DC cables, lightning arresters, and galvanized iron structures for modules. This omni-channel approach complements the Freyr Energy App, where customers can get an instant quote, immediate loan approvals and track installation and system performance in real time. Every solar experience centre will generate a significant number of direct and in-direct jobs in the local community.

Ms. Radhika Choudary, Co-Founder & Director of Freyr Energy, commented on the development: “Freyr Energy’s initiative will open doors to potential customers who may have limited exposure to rooftop solar or rely on local service providers that often lack reliability for such long-term investments. The Solar Experience Centre will help us foster a deeper connection with customers and make their decision to switch to solar simple. It will transform the Indian residential rooftop segment.”

Saurabh Marda, Managing Director of Freyr Energy, added, “This center strengthens our brand and helps build trust and awareness with customers. In the coming months, we will open one such centre in every city that we operate in. What sets Freyr Energy apart is our goal to provide a uniform customer experience to our customers across the country and ensure everyone has access to the highest-quality solar solutions. We believe this differentiated approach will lead to more customers switching to solar and further accelerate growth for Freyr Energy.”

Freyr Energy has installed 60+ MW till date and aims to double its growth, with an end-to-end solar solution ecosystem approach. This retail expansion represents the next phase of its mission to empower individuals and businesses across India to harness the power of the sun.